Privacy Policy

This Privacy Policy describes how Business API collects, uses and discloses information, and what choices you have with respect to the information.

When we refer to “Business API”, we mean the Business API Pty Ltd entity that acts as the controller or processor of your information, as explained in more detail in the “Identifying the Data Controller and Processor” section below.

Applicability Of This Privacy Policy

This Privacy Policy applies to Business API’s online tools, platform, API, applications, plugins and extensions (collectively, the “Services”), businessapi.com.au and other Business API Pty Ltd websites (collectively, the “Websites”) and other interactions (e.g., customer service inquiries, user conferences, etc.) you may have with Business API Pty Ltd If you do not agree with the terms, do not access or use the Services, Websites or any other aspect of Business API’s business.

This Privacy Policy does not apply to any third party applications or software that integrate with the Services through the Business API platform (“Third Party Services”), or any other third party products, services or businesses. In addition, a separate agreement governs delivery, access and use of the Services (the “Customer Agreement”), including the processing of any messages, files or other content submitted through Services accounts (collectively, “Customer Data”).

Information We Collect And Receive

Business API may collect and receive Customer Data and other information and data (“Other Information”) in a variety of ways:

  1. Customer Data - Customers routinely submit Customer Data to Business API when using the Services.
  2. Other Information - Business API also collects, generates and/or receives Other Information:
  • Account Information. To create or update an account, you supply Business API with an email address, company name, agent number, password, domain and/or similar account details. In addition, Customers provide Business API (or its payment processors) with billing details such as credit card information, banking information and/or a billing address.
  • Usage Information. We collect Services Metadata, when an Authorized User interacts with the Services, metadata is generated that provides additional context about the way Authorized Users work. For example, Business API logs the API calls, templates, processes, people, features, content and links you interact with, the types of files shared and what Third Party Services are used (if any); Log data, as with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites or Services and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Website or Services, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data; Device information, by collecting information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and crash data. Whether we collect some or all of this Other Information often depends on the type of device used and its settings;
  • Cookie Information. Business API uses cookies and similar technologies are used in our Websites and Services that help us collect Other Information. The Websites and Services may also include cookies and similar tracking technologies of third parties, which may collect Other Information about you via the Websites and Services and across other websites and online services;
  • Third Party Data. Business API may receive data about organizations, industries, Website visitors, marketing campaigns and other matters related to our business from parent corporation(s), affiliates and subsidiaries, our partners or others that we use to make our own information better or more useful. This data may be combined with Other Information we collect and might include aggregate level data, such as which IP addresses correspond to zip codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed;
  • Additional Information Provided to Business API when submitted to our Websites or if you participate in a focus group, contest, activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with Business API.

Generally, no one is under a statutory or contractual obligation to provide any Customer Data or Other Information (collectively, “Information”). However, certain Information is collected automatically and, if some Information, such as Workspace setup details, is not provided, we may be unable to provide the Services.

How We Use Information

Customer Data will be used by Business API in accordance with Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Services functionality, and as required by applicable law. Business API is a processor of Customer Data.

Business API uses Other Information in furtherance of our legitimate interests in operating our Services, Websites and business. More specifically, Business API uses Other Information:

  • To provide, update, maintain and protect our Services, Websites and business. This includes use of Other Information to support delivery of the Services under a Customer Agreement, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities.
  • As required by applicable law, legal process or regulation.
  • To communicate with you by responding to your requests, comments and questions. If you contact us, we may use your Other Information to respond.
  • To develop and provide search, learning and productivity tools and additional features. Business API tries to make the Services as useful as possible. For example, we may improve search functionality by using Other Information to help determine and rank the relevance of content, channels or expertise, make Services suggestions based on historical use and predictive models, identify organizational trends and insights, to customize a Services experience or create new productivity features and products.
  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Services, our Services offerings, and important Services-related notices, such as security and fraud notices. These communications are considered part of the Services and you may not opt out of them. In addition, we sometimes send emails about new product features, promotional communications or other news about Business API. These are marketing messages so you can control whether you receive them.
  • For billing, account management and other administrative matters. Business API may need to contact you for invoicing, account management and similar reasons and we use account data to administer accounts and keep track of billing and payments.
  • To investigate and help prevent security issues and abuse.

If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, Business API may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”

Data Retention

Business API will retain Customer Data in accordance with a Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Services functionality, and as required by applicable law. Depending on the Services plan, Customer may be able to customize its retention settings. Customer may also be able to apply different settings to templates, processes, files or other types of Customer Data. The deletion of Customer Data and other use of the Services by Customer may result in the deletion and/or de-identification of certain associated Other Information. Business API may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. This may include keeping your Other Information after you have deactivated your account for the period of time needed for Business API to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

How We Share And Disclose Information

This section describes how Business API may share and disclose Information.

  • Customer’s Instructions. Business API will solely share and disclose Customer Data in accordance with a Customer’s instructions, including any applicable terms in the Customer Agreement and Customer’s use of Services functionality, and in compliance with applicable law and legal process.
  • Third Party Service Providers and Partners. We may engage third party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide virtual computing and storage services.
  • Corporate Affiliates. Business API may share Other Information with its corporate affiliates, parents and/or subsidiaries.
  • During a Change to Business API’s Business. If Business API engages in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of Business API’s assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence), some or all Other Information may be shared or transferred, subject to standard confidentiality arrangements.
  • Aggregated or De-identified Data. We may disclose or use aggregated or de-identified Other Information for any purpose. For example, we may share aggregated or de-identified Other Information with prospects or partners for business or research purposes.
  • To Comply with Laws. If we receive a request for information, we may disclose Other Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.
  • To enforce our rights, prevent fraud, and for safety. To protect and defend the rights, property or safety of Business API or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud or security issues.
  • With Consent. Business API may share Other Information with third parties when we have consent to do so.

Entity Monitoring

When a Customer uses our Entity Monitoring API, we collect and store information about the companies and ABN holders they choose to monitor (each an "Entity"). This includes identifiers (ACN and ABN), the Entity's name, registration status, entity type, GST status, business names, and the changes we detect, such as status changes, lodged documents, insolvency notices, PPSR registration alerts, trade mark changes and licence or registration changes. All of it comes from public registers, mainly ASIC, the ABR, the PPSR, IP Australia and the ACNC. We do not collect anything about an Entity beyond what those registers publish.

An individual's ABN carries their name, so monitoring a sole trader involves personal information. We use this information only to provide Monitoring to the Customer who ordered it, to bill for it, and to operate and secure the Services. We disclose it to that Customer, and to service providers who run the monitoring checks and deliver notifications on our behalf. We do not sell it or use it for marketing.

We keep monitoring events for the life of the Entity and for 2 years after the Customer's last paid term for it ends, then delete them. Raw data received from our monitoring providers is deleted after 90 days, or within 180 days if it could not be processed. If you are a sole trader and want to know whether we hold information about you, or want it corrected, contact us using the details below. We may refer your request to the Customer who is monitoring you.

Security

Business API takes security of data very seriously. Business API works hard to protect Other Information you provide from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the Other Information we collect, process and store, and the current state of technology. Given the nature of communications and information processing technology, Business API cannot guarantee that Information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.

Age Limitations

To the extent prohibited by applicable law, Business API does not allow use of our Services and Websites by anyone younger than 18 years old.

Changes To This Privacy Policy

Business API may change this Privacy Policy from time to time. Laws, regulations and industry standards evolve, which may make those changes necessary, or we may make changes to our business. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter your privacy rights, Business API will provide additional notice, such as via email or through the Services. If you disagree with the changes to this Privacy Policy, you should deactivate your Services account. Contact the Customer if you wish to request the removal of Personal Data under their control.

Contacting Business API

Please also feel free to contact Business API if you have any questions about this Privacy Policy or Business API’s practices, or if you are seeking to exercise any of your statutory rights. You may contact us at [email protected] or at our mailing address below:

Business API Pty Ltd
4 / 20 Welch Street
Southport, QLD 4215
Australia